If you’re a photographer and you’ve been on the hunt for a fresh way to jazz up your portfolio with diverse couples, make new photography besties, get into the Philadelphia session market, and truly leverage the power of a styled shoot, then you’re in for a treat.

I’m beyond thrilled to dive into the magic of our upcoming Philadelphia content retreat and share some insider tips on how to make the most out of this experience for your photography business.

Why You Should Consider Joining a Styled Shoot or Content Retreat?

As photographers and creative business owners, trying to book more of our dream clients requires a lot of marketing. And what they say – you have to market what you want to attract! So, if you’re not too excited about your current portfolio or just want to diversify it, joining a styled shoot or a content day/ retreat is a great option.

If you’re tired of no-show model calls and you’d like to avoid the stress of planning or hosting such a thing, there are so many amazing styled shoots or retreats that all you need to do is JOIN.

How to Use Styled Shoots to Your Advantage?

Going back to the previous point – you have to market what you want to attract! So, if you’re a lifestyle photographer looking to jump into weddings, styled shoots are a great way to get content and start marketing towards those types of clients!

Joining a content retreat allows you to get SO MUCH content that you can then use on your website, your Instagram, your blogs & Pinterest, and any other marketing avenue you’re using. Let’s dive into those aspects a little bit more!

Elevate Your Website

Having a beautiful, converting website is SO important! I know a lot of us photographers want people to book using our site, and if it doesn’t speak to your ideal clients and doesn’t showcase your best work – you’re going to have a difficult time getting inquiries.

Incorporating images from a styled shoot, especially one as diverse and inclusive as ours in Philadelphia can significantly boost your portfolio’s appeal. Picture this: potential clients landing on your page and being greeted with stunning visuals from iconic Philly locations, featuring real, diverse couples. 

It’s not just about the looks though, it’s a powerful message to send the couples landing on your site about your brand’s commitment to inclusivity and creativity.

Blogging

Believe it or not, blogging is your secret weapon and it certainly isn’t dead. Couples turn to Google for a lot of their wedding/elopement or general session planning tips and resources.

Blogging is a powerful way to showcase your expertise, share your styled shoot experiences, and provide valuable resources for couples planning their big day. Each blog post is an opportunity to attract your ideal clients through strategic keyword use. Imagine crafting a series of posts, from showcasing the styled shoot itself to offering guides on eloping in Philadelphia’s most picturesque spots. The possibilities are endless, and the SEO benefits? HUGE!

Pinterest

Pinterest is a goldmine for photographers, yet so many of us overlook its potential. I got on it only recently myself! With millions of people using Pinterest while planning their weddings, pinning your styled shoot photos can dramatically increase your visibility. Use specific, search-friendly keywords in your Pin titles and descriptions to capture the attention of those dreamy-eyed planners.

Also, the content lasts there for a very long time and people actually really appreciate the photos, which means the world to me as a creative!! Check out my Pinterest and see exactly what I’m talking about!

Instagram

So, most of us are already marketing on Instagram, so let’s share behind-the-scenes reels & stories to give your audience a peek into your creative process, and flood your feed with all the stunning photos!

The Philly Content Retreat

So now thay you know some of the best ways to use your newly acquired, stunning content, let’s talk about our Philly Content retreat – the place to be if you want to work with inclusive & diverse models, a variety of lighting scenarios, and get creative at some of the most iconic Philly spots!

Here’s what’s included:

– 3 Night accommodations @thedeaconphl

– Breakfast & dinner every day

– A luxurious private dinner with a professional chef

– 4 Styled shoot locations with 12 real, inclusive, diverse couples

– Transportation to & from all shoots

– Small shooting groups & extended shooting times of at least 40 mins each

– Guest speakers ft. @theonash @kerryannecoaching @eventsbymerida

– Headshots & Networking

– Free time at select locations

– Free Pinterest guide to help you with crafting and implementing a solid Pinterest strategy by @pinwithpaula

– Professional video media kit by @retrosespectivemedia

– Core memory building with fellow creative baddies 

Our content day is different than other styled shoots because we’ve crafted this retreat with the attendees’ experience in mind. We’re offering diverse and inclusive models, educational talks and resources, and small INTENTIONALLY placed groups of max 4 people with at least 40 minutes per rotation so you have time to get creative + relax into the shoot, and not compete to get your shot.

So join me and Harley on April 23-26th and let’s get creative together at some of the most iconic Philly spots! Secure your spot here!

*All the content featured in this blog is from our previously hosted styled shoot!